Lauri Rapala, the enigmatic creator of the legendary Rapala fishing lures and founder of what has now become a major multi-national tackle business, would have been 100 years old in 2005. This official history of a remarkable life and an incredible business achievement is told with the full permission and co-operation of the family, colleagues, and associates from around the world.
It is a story of hardship and wealth, of success and failure, and of amazing coincidences, and of how the efforts of a poor Finnish farm worker and fisherman to feed his family, laid the foundations of the greatest lure manufacturing company in the world.
In addition to this incredible story, the book contains up to date specifications of all current Rapala lures together with fishing tips from Rapala pro fishermen around the world.
- Hardcover 216 pages (September 1, 2005)
- Publisher: Rapala VMC Corporation
- Language: English
- ISBN: 0955013305
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